| |
| |
|
Web Design |
|
|
|
All about Web design.Web Design: How To Get Your Visitors To Stay
Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay. The Internet is fast-paced. Your visitors decide very quickly whether or not you have what they want. There are five strategies that will help you engage your visitors and encourage them to explore what you have to offer. Make Your Site About Your Visitors Not You In order to do this, you must clearly know your target audiences and what you anticipate they will be looking for when they visit your site. For example, your target audiences could include the client groups you serve, potential donors, policymakers, members of the general public and the media. In order to get and keep their attention, you must quickly let them know that you understand their needs and have a service or product that meets them. Remember, your visitors want to know what's in it for them. Make Your Site Easy to Navigate Limit the navigation choices your visitors can make. One recent study found that many sites offer an average of 25 options from the home page. That's too many. In addition, make sure the wording of your navigation bars gives your visitors a clear idea of what they'll find. You want to make it easy for visitors to get the information they want. Visitors who get confused or frustrated leave. Make Your Web Site A Funnel You want visitors to decide that they want to get to know you. Give them easy ways to learn that you can meet their needs. Let me give you an example. If you provide health-related services, guide them to content that gives them health tips they can use. Then let them know that they can receive this kind of information regularly through your monthly e-newsletter. Give them an opportunity to subscribe. Then lead them to content that talks more directly about your programs, services or products and the benefits of what you offer. Draw your visitors into the work of your organization. Use Testimonials Word of mouth is one of the best ways for people to learn about you. You can get the same result with testimonials. Ask your clients what benefits they got from participating in your services or activities. Ask board members to tell you why they chose to become involved with your organization. Ask your volunteers what benefits they get from working with you. Then ask their permission to use what they said as a testimonial and put those testimonials on your site. Testimonials help visitors feel more comfortable with you. Make Your Site Interactive Use short assessments and other feedback mechanisms to engage your visitors. Offer opportunities to attend events or to volunteer. Make sure that visitors can easily contact you - both online and offline. Interaction starts building a relationship. Take a fresh look at your web site. Look at your site's organization and content in terms of these strategies. What action can you take right now to encourage your web site visitors to stay? Judith Rothbaum's passion is helping nonprofit organizations thrive. She gives seminars, workshops, presentations and coaching programs nationwide with one key message - think boldly about who you are and the impact you have in your community. Visit http://www.datafordecisionmaking.com to learn more.
MORE RESOURCES:
Dallas SEO Web Design Company Signs Strategic Partnership With SEO ... - BigNews.biz (press release)
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Basic Graphic Design Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don't always share. Make Artistic Graphic Designs Are you a student of graphic design? If you have taken time in extra reviews and put "graphic design" and "drawing" into any search engines, you'll get almost the same result = descriptions of graphic design programs at many design schools. Baffled? Well, it's like this: As a student interested in graphic design, you have to take drawing and not actually a degree in fine art. Are You A Bill Clinton Webmaster? One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters covering themselves up with makeshift fig leaves while dangling upside down above the proverbial crocodile moat. 20 Tips to Creating a Profitable Website As an online Entrepreneur you require a successful website.One that you personal own. How to Convince Your Visitors to Return Often One visit does not make a sale. Be sure to make your Web site attractive to your visitors so that they want to come back. Web Design Advice And Information Most of us at times need advice on different aspects of life and the thought of obtaining a website can be quite a daunting task for many people. There are so many people offering cheap web design services, therefore how do you know who to choose and what to look for. Simple Lines and Shapes for Your Logo Design Geometric designs come in all shapes and sizes? and lines. You can create your logo design or customize your illustration by using simple lines and shapes to create your very own unique image. Web Site Design Mistakes - Database Parameters In URLs Creating a web site takes thought, planning and execution. Unfortunately, many designs are dead in the water before they are even published as far as search engine optimization is concerned. Website Savvy: 10 Key Steps to Turn Your Customers ON! "How to turn "slightly interested" customers into "I've got to have it!" customers!"I am truly amazed as to the lack of information websites contain. You would think that a business would realize that a potential customer would at least like to know how to contact the customer service department. Introduction To CGI Scripts Using CGI scripts to add automation to your web site may seem a little daunting, but once you have incorporated a few into your web site, they become easier.The best way to start is to add a simpler script. Web Designers Beware! As a web designer, I have a personal interest in a new trend which threatens to put me and my kind out of business. That "threat" is Web Design Templates. Top Ten Ways to Increase Web Sales - Part 2 You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. Using Server Side Includes to Simplify Your Web Design An "include" file is a piece of code that can be put into a seperate file -- for example -- your navigation bar -- and then "included" in a number of other pages. This has the very useful advantage of allowing you to retain consistency over a very large number of pages, and then make changes to all of those pages by just changing the include file. Database Driven Website The solution lies in creating a 'Database driven website', through which web pages are created dynamically which further gives a web site visitor an up-to-dated view of information stored in the database. When the information in the database is updated, site visitors will immediately see the changes that have been made. What to Avoid to Make Your Website Design Effective The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. Use Feng Shui Techniques To Design a Harmonic Website For Your Business By following feng shui guidelines and techniques, you can build and design a business website that is not only visually attractive but also attractive to wealth and prosperity. The elements that are part of a business website are somehow equivalent to the objects distributed through a working space since the website is the electronic version of the actual business' offices. Increase Sales on Your Website! Use Graphics! How many times have you clicked on a website only to find a screen full of text? You read a large-scale headline and then all you see is text, much like reading a letter. You scan down the page looking for something to attract your attention. How a Custom Designed Website Can Help Your Business Over the years, the internet has grown into a marvelous avenue to promote your business.In my last article, "Why Your Business Needs to Have an Internet Presence" (http://www. Hiring a Graphic Designer You've come up with a great product. You've got the sales letter written for your website. How To Create A Homepage That Works Want to know what the worst thing to say on a homepage is?"Welcome to our homepage."And yet, time after time, we all come across such homepages on the Internet.
|
|
Web Design Articles Home Page | Web Design Articles Site Map | 1AFMhosting.com Trafficfish | EZmatic | GetSonic |
| © 2006 |