What Content to Publish on Your Website

Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.

However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.

For some, they simply don't know where to start. Here are some things to consider that could lead you to providing great content and a value-adding website.

1. Write what you know
Knowledge is power. Post articles to your website that show that you are well informed in your industry. If you can position yourself as an expert in your industry you can boost perceived credibility of your business on the whole.

2. Entertain
Everyone likes to be entertained. For example, if you are marketing African tours, you might publish photo galleries or post stories on the African people, travel tips, the climate, etc.

3. About Your Business
Are people interested in the current happenings in your business? Post news items on your website. Eg. "New branches Country Wide"

4. About Your Product
What do your customers often ask you about? What are their uncertainties? If you offer a "complex" product, which requires much learning on the part of the consumer, a website is a great place to teach them! This in mind, you might not want to be too technical in your copy - tell them about the benefits, not the features.
A great way to clarify uncertainties is to publish a "Frequently Asked Questions" or a "Q&A" section.

5. Back to the Plan
Take a look at your marketing and / or business plan - what goals are you trying to achieve and how are you trying to position yourself in the market place?

6. Watch your competition

6.1. What are competitors offering through their website that you are not?
6.1.1. Determine why they publish this content, then think of ways that you can improve it and use it on your website. Don't copy - enhance.

6.2. What are you offering on your website that competitors are not This raises two questions:
6.2.1. Is the information you offer really satisfying? Does it need to be there?
6.2.2. And, if the information does give you a kind of competitive advantage, how can you capitalize on that?

7. User Behaviour
Consider your Internet market - what do they do on the Internet.

7.1. Do they like to communicate with other Internet users about your industry? Consider having a forum on your website where you can allow website visitors to do this
7.2. What websites do they visit and what kind of information might they be looking for on those websites? If this kind of information is consistent with your industry and the product / service you are marketing, try to offer this kind of information on your website

John Simms is an Internet Marketer for Eiledon Solutions, a South African company based in Cape Town offering website development and related Internet Marketing services.

MORE RESOURCES:

Web design - Livemint

One Response to “The Web Design Rap” - FayObserver.com

Web Design - DSB Direktoratet for samfunnssikkerhet og beredskap

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Web Design Company Launches Search Engine Marketing Service - ThomasNet Industrial News Room (press release)

Web Design Agency in Nottingham Develops New eCommerce Pacakage - PR Web (press release)

Law Firm Web Design Company Now Offers A Free 5 Day Course in ... - IPR Wire

Web design firm#39;s span reaches from Dnieper to Danbury - Danbury News Times

Franchise Direct#39;s Embedded Videos are Creating a Wealth of New ... - PR Web (press release)

Denver Interactive Agency Ranks Among The World’s Best in Web ... - PR Web (press release)

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.prweb.com/releases/2008/11/prweb1620414.htmcid=1271453167ei=RxQoSafhA5nU9QTiqbUUusg=AFQjCNGBuWUn8m2nny1nt9bpcugQ9coDuwDenver Interactive Agency Ranks Among The World’s Best in bWeb/b b.../b/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobrNov 17, 2008/nobr/fontbrfont size=-1b.../b and visual communications, as a winner in the Interactive Annual 14, the magazine’s annual competition for excellence and innovation in bweb design/b. b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/8-1fd=Rurl=http://www.marketwatch.com/news/story/Amalgamated-Pixels-Awarded-2008-Davey/story.aspx%3Fguid%3D%257B6772DCDE-05F6-4932-95F1-9067ED76E0AB%257Dcid=1271453167ei=RxQoSafhA5nU9QTiqbUUusg=AFQjCNHv8Q9gLDjqoslDFBN-nBMi41XnjgAmalgamated Pixels Awarded 2008 Davey Award/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1271453167hl=ennobrall 10 news articles/nobr/a/font/div/font/td/tr/table

Leverage Your Website as a Lifeboat for Surviving the Economic ... - MarketWatch

Web-Design - Google News

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