| |
| |
|
Web Design |
|
|
|
All about Web design.Good Content Pays!
Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers. But lead a visitor to believe that they will find what they are looking for and then not provide on your promise and you will find yourself being stabbed in the back repeatedly by people you will never know. As discussed in another article, "What Are the Benefits of Good Design on the Web?" the task of the site owner is not simply to ask all the right questions and make sure the designer interprets the answers correctly. Just as challenging is the need for the correct content-content that is largely dictated by the answers to the same questions so important to good design: Who are the visitors? What are they looking for? What is their situation, are they rushed? Are they knowledgeable? Are they looking for opinions or facts? Are they the kind of prospect the site owner is looking for? Much is made of the importance of "fresh" content, but I posit that the right content is ageless if it's still relevant to the audience it's targeted toward and the business objectives continue to be met. A constant infusion of ill-aimed content on top of bad or incorrect content is no answer to the challenge of gaining and keeping customers. So the question is, "What's the right content?" As Michael Gerber states in his must-read book, E-Myth Revisited, "It is in the understanding of value, as it impacts every person with whom your business comes into contact, that every extraordinary business lives." Deep knowledge of your customers will define your entire business and make clear the boundaries of your content. Content development is often a missed opportunity for creativity. Here a team can and should gather to read and digest what the psychographics profiles indicate the interests and motivators of the audiences are. As a hedge against myopia, your team should include one or more from outside your company or immediate colleagues. The same scenarios that influence the designers should be the frameworks for role-playing within the content team. No matter the intent of the site - whether e-commerce, private intranet, public promotion, nonprofit research, or secure account management - the measurement of success, the determinant of how much the site is returning on the owner's investment, is found in the server logs. They tell the story of the visitor's travels through the site. If the content is good, visitors will linger when they find content that resonates with who they are and their situation. If they stay less than a minute, going to another site from the first page they land on, you are looking at either a visitor who realized they were not looking for what you were offering, or a visitor who was turned off by the content they perused in those first 30 seconds. Good content engages; good content pays! Stephen Dill Stephen Dill is a seasoned marketer with expertise in the development and use of interactive channels and their integration with traditional marketing channels. Stephen has held leadership and/or consulting positions in small companies, Fortune 500 companies and the military. He has extensive experience in conceptualizing and articulating new concepts, organizing teams and managing projects through to completion.
MORE RESOURCES:
Dallas SEO Web Design Company Signs Strategic Partnership With SEO ... - BigNews.biz (press release)
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Attention Grabbing Web Design Will Kill Your Sale! In the of-line marketing world it is all about trying to get the attention of the potential consumer to a commercial message.The primary goal is to get noticed by the public. Top Ten Website Design Secrets for Internet Marketing Success When it comes to marketing your website, you should really work on the design of your site and optimize it so it makes you the maximum amount of money per visitor as possible. The design of your website is very important and plays a huge role in your website's success or failure. Designing Your Web Site For ALL Browsers Let's face it. Building a web site that browses consistently on multiple platforms and multiple browsers is not always as easy as we would like. Essential Strategies To Make Your Web Copy Attractive To Your Target Audience Reading on the web is different than reading in all other formats. People approach it differently and you need to have strategies that capitalize on those differences so you can connect with your prospects. Effective Web Design Usability Principles Website Design Usability Tips1. Getting to know about audience membersYou want a site that has personality and quality content based on your audience taste. Cheap Web Design In London Due to the large number of people offering web design services in London, there is always a bargain to be found.Website design firms in London are in a very competitive market and some offer some great deals at various times of the year. Top Ten Absolutely Free Websites for Downloading Cool Fonts The following list of websites is the best compilation of sites on the web where you can download many different fonts totally free. Also, there are a variety of different types of fonts and styles you can download from the following sites so start searching today. Event Planning Must Include An Event Website As part of your event planning you should seriously consider registering a special event domain. That should in fact be the first step for your planning of any event. Increase Your Website Sales Instantly If there's one thing that I've learnt so far, it's that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you're just wasting your effort. Concentrate On Web Content Instead Of Search Engine Optimization For many webmasters the title of my article may seem like bad advice and contradict what most search engine experts say and advocate. However the proof is in the pudding. Website Design: Redecorate Your Web Site To Increase Sales Getting traffic to your website is not the onlyfactor that affects your sales.Your website has to be powerful enough to convertthese traffic and visitors to buyers. Banner Enchancement - Designing Your Banner A well designed web site is great to have, but what if no one ever comes to it? Most web sites either rely on advertising, or have used advertising at some point in their existence, to get people to come to view the site. This means that your going to have to have not only a well designed web site but also well designed banners to attract your visitors. How to Create a Great Landing Page for Your Website The landing page or entry page of your visitors is the most important page to your website. This page is likely to be your home page if you happen to be promoting your website url http://www. Introduction To CGI Scripts Using CGI scripts to add automation to your web site may seem a little daunting, but once you have incorporated a few into your web site, they become easier.The best way to start is to add a simpler script. Graphic Terms- The Basics Part I You're almost set. The content of your website, e-book, or software is complete. 5 Ways To Improve Your Website Immediately If you are reading this, I assume you either have your own website or planning to get one. Either way, these 5 tips can help you create a better business website immediately. Web Designers Beware! As a web designer, I have a personal interest in a new trend which threatens to put me and my kind out of business. That "threat" is Web Design Templates. The Next Marketing Tool: Deisgn Design sells. It's something that all of us know, but few of us consciously acknowledge. Web Crimes: how to avoid common website design mistakes Thinking about designing your own website? Think again about adding any of these "features"?1. Animated gifs. Ten Design Mistakes to Avoid Avoid these mistakes and your site will be steps ahead of your competition. 1.
|
|
Web Design Articles Home Page | Web Design Articles Site Map | 1AFMhosting.com Trafficfish | EZmatic | GetSonic |
| © 2006 |
