![]() |
Web Design |
|
|
|
![]()
All about Web design.Wording Up Your Website
Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to site instead of walking from store to store. Web savvy customers don't need to be patient, studies have shown that you need to engage a potential customer very quickly by giving them easy, fast access to the information they need. Otherwise they will simply move on to the next site. Appealing design and speedy functionality are important but they don't ensure that your site is well structured (intuitive) or well written (clear). Write First The real message on most websites is in the writing, and so it makes sense that the writing should determine the structure. Unfortunately, this is not the usual case. Most businesses choose the structure and design of their site first and then try and fit the writing around that structure. This flies in the face of commonsense. When you speak to someone, you structure your speech around your message, you don't decide on a structure then change the message to suit. So you need to plan what you want to say before you create the site. Maybe even write the whole thing first and then use the message to determine the structure. When deciding what to write, think about what your customer wants to know rather than what you want to say. It's a subtle difference, but it is the key to engaging a potential customer. Most customers will want to know the basics: What do you do? What benefit can you offer them? Why should they choose your service or product? What does it cost? How can they contact you? Where are you located? Brevity & Clarity Your website has to communicate a lot of information and to make matters worse, you are going to have limited space. Ideally, your customer won't have to scroll on any page (all your information will fit in a single window) and that single view will need to contain more than just words. The design and navigation elements take up about a third of a window, and you should leave a bit of room for white space (you don't want to overwhelm the customer). As a rule of thumb you should expect to have about half the window free for text. How you are going to fit all your information in such a confined space? This is where writing skills come in - choose your words very carefully. Websites can be an extremely powerful piece of marketing collateral. You can reach millions of potential customers for as little as a few hundred dollars. Unfortunately, your competitors are all doing the same thing - it's a level playing field but there are a lot of players. It is important that your message is structured and well thought out, otherwise your site will be a mess and no-one will bother to read about your business. If your message is clear, your site will be simple and easy to use. It's all in the words. About The Author * Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
MORE RESOURCES: table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://www.marketwatch.com/news/story/new-era-cap-partners-efashionsolutions/story.aspx%3Fguid%3D%257B311DD4C6-C186-4715-9242-0FE7CFA70A31%257D%26dist%3Dhpprcid=1254824560ei=mV_qSNvwJpnU9QTriZSrBAusg=AFQjCNF9uRR1VpUHjOScN7Vz9jJMGjDeoQNew Era Cap Partners With eFashionSolutions To Manage and Expand b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1eFashionSolutions will be responsible for the operations and management of www.neweracap.com including bweb design/b, planning, merchandising, photography, b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.prweb.com/releases/2008/10/prweb1419494.htmcid=1254084781ei=mV_qSNvwJpnU9QTriZSrBAusg=AFQjCNGmNR_jyVLB-3zcJXcC9gzoHuD9uALong Island bWeb Design/b Company Benjamin Marc.com Launches New Website/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobrOct 4, 2008/nobr/fontbrfont size=-1Benjamin Marc.com started as a bweb design/b company and now have grown into a full service business development company. Nesconset, NY (PRWEB) October 4, b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/2-0fd=Rurl=http://www.scrippsnews.com/node/36903cid=0ei=mV_qSNvwJpnU9QTriZSrBAusg=AFQjCNGaeb5uIiAM0o6Mpkd-M3oLY0TZlgPros and cons of bWeb design/b/abrfont size=-1font color=#6f6f6fScripps News,nbsp;DCnbsp;-/font nobrOct 3, 2008/nobr/fontbrfont size=-1They loved bWeb design/b, but not corporate life, so they decided to venture on their own. Owen, 29, and Oliver, 27, recruited Oliver#39;s brother, Paul Oliver, b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/3-0fd=Rurl=http://www.dentistry.co.uk/news/news_detail.php/1512/Is-your-website-pushing-all-the-right-buttonsqxcid=0ei=mV_qSNvwJpnU9QTriZSrBAusg=AFQjCNGx_93hhmp2m-eCEdG5iYxLtVyJCAIs your website pushing all the right buttons?/abrfont size=-1font color=#6f6f6fDentistry.co.uk,nbsp;UKnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1Krishan Joshi, project manager of Dental Focus bWeb Design/b who are sponsoring the event, said: ‘Dental Focus bWeb Design/b are thrilled to be sponsoring this b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/4-0fd=Rurl=http://hostsearch.com/news/clementineshosting_news_7815.aspcid=0ei=mV_qSNvwJpnU9QTriZSrBAusg=AFQjCNElcE_A1JswLld22lRYpqk1N1PrJQChristian Web Hosting Company Gives Away Over $1700 of bWeb Design/b b.../b/abrfont size=-1font color=#6f6f6fHostSearch.comnbsp;-/font nobrOct 3, 2008/nobr/fontbrfont size=-1COM) – Christian web hosting company Clementineshosting (http://www.clementineshosting.co.uk/) is giving away bweb design/b and hosting services to a value of b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/5i-0fd=Rurl=http://www.prweb.com/releases/Dallas/web_design/prweb1417364.htmcid=1253702652ei=mV_qSNvwJpnU9QTriZSrBAusg=AFQjCNF8Dt9Nzbu_ZyjqqeJX0VqgbECb0wimg src=http://news.google.com/news?imgefp=7GCsSSGsxEcJimgurl=www.prweb.com/prfiles/2008/10/02/777314/gI_0_PressReleaseScreenShot.jpg width=80 height=47 alt= border=1brfont size=-2PR Web (press release)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.prweb.com/releases/Dallas/web_design/prweb1417364.htmcid=1253702652ei=mV_qSNvwJpnU9QTriZSrBAusg=AFQjCNF8Dt9Nzbu_ZyjqqeJX0VqgbECb0wDallas bWeb Design/b Company Launches New Site, Expands Market Reach/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobrOct 3, 2008/nobr/fontbrfont size=-1Dallas bweb design/b company, NetSuccess, has launched a new website providing samples of the company#39;s work and details about its bweb design/b, search engine b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/6-0fd=Rurl=http://www.fortmorgantimes.com/news/2008/oct/06/enrollment-condensed-fall-term-starts-college/cid=0ei=mV_qSNvwJpnU9QTriZSrBAusg=AFQjCNF9Ig6ykaoPJJHmzO-fVdUlBJdzZQEnrollment for condensed fall term starts at college/abrfont size=-1font color=#6f6f6fFort Morgan Times,nbsp;COnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1Graphic Design I, bWeb Design/b II, Pre-algebra and Math for Liberal Arts are other options for the Fall Ii semester. Several special interest classes are also b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/7-0fd=Rurl=http://www.marketwatch.com/news/story/cyber-gear-wins-major-accounts/story.aspx%3Fguid%3D%257B1AFF3BA4-782E-4E0B-83D0-E5A6B9FD73AE%257D%26dist%3Dhpprcid=1254783212ei=mV_qSNvwJpnU9QTriZSrBAusg=AFQjCNGH9eHbg3GiMkdwAMOoTCBthejY9ACyber Gear Wins Major Accounts in 3rd Quarter 2008/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1Last year, Cyber Gear also won 7 awards for excellence in bweb design/b adjudged by the Pan Arab Web Awards Program instituted by BSA - Microsoft. b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.associatedcontent.com/article/1077760/poor_web_design_provides_no_advantage.htmlcid=0ei=mV_qSNvwJpnU9QTriZSrBAusg=AFQjCNEJvEz9XQTSRZdUqAHOpZUQA3SpvwPoor bWeb Design/b Provides No Advantage to UK Travel Agents/abrfont size=-1font color=#6f6f6fAssociated Content,nbsp;COnbsp;-/font nobrOct 2, 2008/nobr/fontbrfont size=-1By John Le Fevre, published Oct 02, 2008 An analysis of 115 websites belonging to members of the UKs largest Travel Industry consortium has shown that only b.../b/font/div/font/td/tr/table table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/9-0fd=Rurl=http://www.prweb.com/releases/2008/10/prweb1336944.htmcid=1252878668ei=mV_qSNvwJpnU9QTriZSrBAusg=AFQjCNH_gEnK827pAIbWV4qjQMLZeEoP1wSmall Box bWeb Design/b Launches New Web Site For Bebe Paluzza and b.../b/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobrOct 1, 2008/nobr/fontbrfont size=-1Small Box bWeb Design/b launches BebePaluzza.com and IndyBabyExpo.com - Centers for unique baby shows and events. Bebe Paluzza Productions is an b.../b/font/div/font/td/tr/table Web-Design - Google News |
RELATED ARTICLES
How To Start An Internet Business - Designing For Usefulness The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, it's time to consider what your site should look like. The Secrets of The Shriekers I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for sale that purports to make its customers wealthy beyond their wildest dreams.For the purposes of this article, let's refer to Amazing Formula (http://www. Do Your Website Yourself - 4 Simple Steps to Get Your Dreams on the Web Many people hire professional web site designers for as much as a thousand plus USD! You can, and very easily, make a web site for almost one hundredth of that price, and probably in half the time. Here are 4 easy steps to get you started. Is Your Web Site Turning Visitors Away? One of the biggest problems with Web sites is that the very first pageon the site is turning people away.Why? Because most Web site owners talk about themselves instead oftalking about their Web site visitor. Website Maintenance: What Does it Take to Manage Your Website? Every action has a beginning phase where you launch your activity, a middle period in which you must sustain and develop it and a conclusion. Many people set up a website enthusiastically but then they find that they don't have the skills or knowledge to maintain and develop it. Its No Good Having A Killer Product If You Dont Have A Killer Website Read the title of this article over a couple of times in your head so it really starts to sink in.So what does this title really mean. Website Design: 10 Smart Tips To Improve Your Ad Copy Your website design may be affecting your sales in ways that you may not believe.Here are a few website design tips to help you improve your website and ad copy for greater profitability:1. Can a Webpage Created Without HTML? The HTML editor is usually a webpage design software that has a GUI(graphic user interface) which makes it easier to design a webpage using the File Menus. This is good for the non-programmers and non-technical people. Will You Site be a BIG SUCCESS. 7 Reasons Why It Might Not! With so many new websites going up, it is hard sometimes to tell if your site will be a BIG SUCCESS or an unexpected flop? If you are unsure of whether or not your site will fly with visitors or crash and burn, this article is definitely for you. Now we all know the importance of great service, but if your website doesn't communicate this, then you could be headed for failure. 7 Web Site Design Mistakes That Will Lose You Clients In today's world, a web site is virtually mandatory for any successful business. But there are web sites that will win you customers, and there are web sites that will lose you customers. Give Your Website A Chance I often wonder how serious people are when itcomes to their websites. I thought that mosteveryone knew that the phrase "Build it and they will come" no longer applies on the internetbut I'm not sure how many people really believe it. Stop Sabotaging Your Sales Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales?Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. Quality Website Design At An Affordable Price I always have people asking me if I know of anybody who can build them a website which is affordable but also professional looking. They want the website to be search engine friendly, there is no point in having a website if no one can see it, and fully optimised. Effective Web Design Usability Principles Website Design Usability Tips1. Getting to know about audience membersYou want a site that has personality and quality content based on your audience taste. Creating a Favicon Once, I attempted to create a favicon (the little graphic in the URL address box) for this Web site, but never did finish the work until now. I used a free program that allowed me to copy and paste an image to create an icon, but I believe it has spyware so I won't share its name. The Key to Getting More Magic Shows Booked Online This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it. Having A User Friendly Website Let's look at what your user wants to see at your website.1. Making Good Websites that Stand Out Websites, there's literally billions of them out there in cyber-space. How many of them do you go to and just think this is boring, bland, or hard to use? It seems like too many to mention. Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales It is common sense.The more time people spend at your web site, themore likely they will know more about your productsand services. Design vs Content: Who is KING? Well it is not Elvis, that's for sure.I am a firm advocate of good design but most of the time people tend to interpret design as amazing graphics and astounding visuals they tend to forget that design is the culmination of every aspect of good and effective presentation into one. |
|
Web Design Articles Home Page | Web Design Articles Site Map | 1AFMhosting.com Trafficfish | EZmatic | GetSonic |
| © 2006 |